Conjointly Report Card

Comprehensive vendor evaluation and pricing analysis • June 2026
A report card to understand if you should green light working with a supplier, objectively
Overall Grade
B-
Performance Score
79/100
Based on 6 key evaluation criteria
Alternatives with Higher Grades to Consider
Simporter is an AI-powered platform that helps enterprise CPG brands identify emerging trends, validate concepts, and forecast demand for new products.
Zappi is an automated platform for managing the creative process from inception to execution, best suited for teams focused on market research and innovation.
Quantilope is an agile insights platform designed for businesses of all sizes, offering advanced market research capabilities from survey building to data visualization.

Value for Money

C
65/100

Despite powerful features, the high per-user monthly cost of $1795 makes it a significant investment, impacting its overall value perception.

Ease of Use

A-
88/100

Users find the platform intuitive for designing complex conjoint analysis studies, with helpful guidance on statistics and a user-friendly interface.

Customer Support

A
92/100

Reviewers consistently highlight responsive and helpful customer service, especially for specific statistical questions or urgent issues.

Feature Completeness

B+
86/100

The software offers a strong feature set for survey design and conjoint analysis, though some users desire more control over statistical methods and advanced skip logic.

Implementation Speed

B+
85/100

For users familiar with conjoint analysis, setting up studies is relatively quick and intuitive, leveraging pre-built design tools and guidance.

Market Reputation

D+
60/100

With only 16 reviews on Capterra, Conjointly has a limited public footprint, suggesting a niche audience or early stage of broader market adoption.

Key Insights from Industry Analysis
High Cost, Niche Value

Conjointly offers powerful, specialized features for conjoint analysis but comes with a premium price tag of $1795 per user per month, making it a significant investment for businesses.

Strong Core Functionality

The platform excels in its primary function, providing an easy-to-use and intuitive interface for designing complex conjoint analysis studies and generating high-quality designs.

Excellent Support, Limited Visibility

Customer service receives high praise for being responsive and helpful, yet the low number of public reviews indicates a smaller market presence compared to broader survey tools.

Bottom Line: Conjointly is a highly specialized and effective tool for conjoint analysis, offering a strong feature set and excellent customer support. However, its premium pricing and limited market visibility mean it's best suited for dedicated research teams with specific needs and budget.
Detailed Analysis

What Users Like & Dislike

Open feedback from real customers about their experience
Balance Grade
A-

What Users Like

Powerful tool for conjoint analysis studies

Easy and intuitive design process

Provides estimates for important statistics like sample size

Excellent and responsive customer service

Offers a free tier with good features

Considered one of the best survey tools, even compared to paid services

User-friendly with simplistic rules for implementation

What Users Dislike

Limited control over advanced statistical methods

Lacks deeper insights into fractional factorial designs and d-efficiency scores

Skip logic is not as powerful as some alternatives

Cannot evenly distribute across randomized blocks (not ideal for RCTs/A/B testing)

Difficult to discover full capabilities and access relevant case studies

Key Considerations

Evaluate if the high per-user cost aligns with your budget and usage frequency.

Assess the need for advanced statistical control or specific randomization features.

Explore available case studies or demos to fully understand its capabilities before committing.

Bottom Line

Conjointly offers a robust and user-friendly platform with stellar support for its core function, but its high price and some feature limitations for advanced users are key considerations.

Market Intelligence

Verified Customer Data
Average Annual Contract
$25,000
Customer Satisfaction
4.5
16 verified reviews
Market Forces
Software Price Index+3.5%
Cloud/Hosting Price Index+0.5%
Funding StatusPrivate
Growth TrajectoryStable
Buyer Sentiment
Price Resistance75%
Preferred Price Range
$2K$4K
monthly
Market Context: Current pricing reflects strong enterprise demand and limited competitive pressure, with most buyers accepting premium positioning despite preference for lower costs.
Alternative Solutions

Top Alternatives to Conjointly

Compare similar concept testing tools
Options Grade
B+

Simporter

From $15,000 (Starter, one-time); $60,000+/year for annual plans
Editorial Grade
A
Limitations
High entry pricing ($15K one-time, $60K+/year for annual plans)
Not suitable for small B2B SaaS teams or agencies
Platform is purpose-built for CPG, not general market research
No free trial available, only paid pilot options
Best For

Enterprise CPG innovation, brand and insights teams who need to spot emerging trends, size opportunities, and identify winning product concepts before going to market.

Learn More

Zappi

£ 1825 Per User, One Time
Capterra Score
5.0
Limitations
Limited public reviews and market visibility
High one-time per-user cost
No free version or trial available
Unrated customer service experience on review platforms
Best For

teams focused on market research and innovation

Learn More

Quantilope

€ 1 Per User, Per Year
Capterra Score
4.5
Limitations
Very limited public user reviews
Pricing is often custom and not transparent
No free version available
Best For

businesses needing agile, in-depth market research and concept testing

Learn More

Sawtooth Software

$4000/user/mo
Capterra Score
4.6
Limitations
Requires familiarity with CSS, JavaScript, and Perl for full customization
Can be somewhat pricey for complex projects
Data pulling to dashboards requires significant work
Segmentation in the market simulator could be improved
Difficult to change CSS style sheets for layout customization
Best For

Market research teams needing advanced conjoint and MaxDiff analysis

Learn More
Common Questions

Frequently Asked Questions

Answers to the most common questions about Conjointly pricing and features
Documentation Grade
A